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Creators showcasing products and fun moments using Snapchat Ads features and AR filters.

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Reach a Snapchat audience not on other social platforms daily. ¹

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Snapchat reaches 75% of 13-34 year olds in over 25 countries.² With a spending power of $5 trillion, this audience represents a significant opportunity for businesses of any size.³

Meet the Audience
New!

金刚企业财税服务Sponsored Snaps

Wendy’s advertisement picture showing a Sponsored Snap message promoting brand engagement on Snapchat.

Sponsored Snaps are a new ad format that allows you to send Snaps directly to your audience and appear in Snapchat’s most popular tab - the Chat. Sponsored Snaps that get opened drive 2x higher conversions per full-screen ad view.⁴

Why Snapchat?

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Snapchat Ads are fullscreen and immersive, encouraging viewers to learn more.

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Snapchat Ads are built to perform. Precise targeting makes it easy for your ideal customer to find you.

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Snapchatters are excited to discover businesses that they connect with, making Snapchat a top pick for quality leads.

Explore ad formats
Snap Success

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Oak & Luna gift box unboxing video promoting ecommerce advertising success.

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“Snap's platform provided us with an invaluable opportunity to connect with fresh audiences, surpassing our initial investment expectations.”

Eytan Korn, CEO, Personalized Jewelry, Tenengroup

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Set your budget in Snapchat Ads Manager, with options to set daily or lifetime limits. You’ll get an estimate of how many people you’ll reach, and can adjust as needed.

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How do I run ads on Snapchat?

After signing up for a Snapchat Business Account, you can create an ad campaign in Snapchat Ads Manager. To launch an ad, you'll choose your objective, target audience, budget, and upload your ad.

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Public Profiles give businesses a profile on Snapchat where you can be discovered publicly, grow a subscriber base, attract new customers, and sell products. You can learn how to create your Public Profile.

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Snapchat Ads get your business in front of a highly-engaged audience of Gen Z & Millennials. You can choose to increase brand awareness, sell more products, generate leads, get more App downloads, and more.

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Snapchat Ads pricing can fit any budget. You’re always in control of how much you spend and can start and stop your ads any time. When you make an ad and set your budget, you'll get an estimate of how many people it will reach and what results to expect. Then, you can adjust as you see fit.

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To help you get started, get a $375 ad credit when you spend $350 on your first ad.⁵

Get Started

References

1

GWI Q1 & Q2 2024. Sample Size: 8,831 Snapchatters aged 16-64 who use the platform daily.

2

Snap Inc. internal data Q4 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.

3

2023 Alter Agents study commissioned by Snap Inc.

4

Snap Inc. Internal data 2025. Compared to other inventories. For Pixel Purchase GBB with 7 day click, 0 day view conversion optimization window.

5

Offer is only open to first-time advertisers and will appear once you've created your new Snapchat Ads account. To earn this credit, within 14 days of accepting the offer by clicking one of the offer links on this page and setting up your new Ad Account, the applicable Ad Account (i) must accrue at least the Spend amount stated in the offer (“Spend”), excluding taxes, and (ii) only for those Ad Accounts which pay for Business Services via a Payment Card or Alternative Payment Method, the payment for the Spend must have been successfully made to Snap. Credit will be applied to this Ad Account within one business day of the satisfaction of (i) and (ii) and will expire 30 days later. Credits apply to future costs of advertising inventory, excluding taxes, purchased via the Business Services on the applicable Ad Account only. Credit cannot be split across multiple Ad Accounts and is not transferable. Not redeemable for cash or cash equivalent and may not be used in combination with any other coupon or promotional offer.

References
1

GWI Q1 & Q2 2024. Sample Size: 8,831 Snapchatters aged 16-64 who use the platform daily.

2

Snap Inc. internal data Q4 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.

3

2023 Alter Agents study commissioned by Snap Inc.

4

Snap Inc. Internal data 2025. Compared to other inventories. For Pixel Purchase GBB with 7 day click, 0 day view conversion optimization window.

5

Offer is only open to first-time advertisers and will appear once you've created your new Snapchat Ads account. To earn this credit, within 14 days of accepting the offer by clicking one of the offer links on this page and setting up your new Ad Account, the applicable Ad Account (i) must accrue at least the Spend amount stated in the offer (“Spend”), excluding taxes, and (ii) only for those Ad Accounts which pay for Business Services via a Payment Card or Alternative Payment Method, the payment for the Spend must have been successfully made to Snap. Credit will be applied to this Ad Account within one business day of the satisfaction of (i) and (ii) and will expire 30 days later. Credits apply to future costs of advertising inventory, excluding taxes, purchased via the Business Services on the applicable Ad Account only. Credit cannot be split across multiple Ad Accounts and is not transferable. Not redeemable for cash or cash equivalent and may not be used in combination with any other coupon or promotional offer.

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